Associate Director, Integrated Planning & Strategy
Core
Architect full-funnel ecosystems integrating paid, owned, earned, and shared touchpoints to deliver cohesive consumer experiences for ambitious brands.
Role type
Senior IC strategy leader (integrated planning & strategy)
Builds
Full-funnel experience-led solutions connecting audiences, culture, content, and commerce
Domain
Marketing & Media Strategy
Deliverable
product features
Required skills
Omni-channel media strategy, Connections Planning, Integrated Marketing Communications, Media research tools, Audience profiling, 360-degree campaign planning, Cross-functional team leadership, Strategic storytelling, Holistic measurement frameworks, Innovation in audience connection
Preferred skills
Systems thinking, Creative intuition, Mentoring strategists
Technologies
GWI, MRI, ComScore, Pathmatics
Responsibilities
Architect full-funnel ecosystems; Partner with clients as strategic growth advisors; Define end-to-end connection strategies; Orchestrate brand building and performance; Lead cross-functional teams; Translate data into actionable narratives; Establish holistic measurement approaches; Drive innovation in audience connection; Play a leading role in new business and thought leadership; Mentor and elevate a team of strategists
Seniority
Senior, hands-on IC