Director of Product Marketing
Core
Shape PandaDoc's market presence, narrative, and go-to-market strategy for an AI-powered document workflow platform, deeply embedded with Product, Sales, and Marketing.
Role type
Director of Product Marketing (B2B SaaS)
Builds
Go-to-market strategies, positioning platforms, content assets, and sales enablement materials for AI-powered capabilities.
Domain
B2B SaaS, Document Workflow Automation, Artificial Intelligence
Deliverable
product features
Required skills
B2B SaaS product marketing leadership, AI-powered product messaging, cross-functional influence, data fluency, customer intelligence, partner ecosystem management, strategic roadmap influence.
Preferred skills
Experience with agentic workflows, advanced AI tool usage (LLMs, research tools), complex product simplification.
Technologies
LLMs, research tools, content generation tools, analytics tools.
Responsibilities
Build and lead a high-performing PMM team; define target markets and TAM; craft market narrative and positioning; use AI tools for research and content; engage customers to drive roadmap; partner with Product on roadmap decisions; create conversion-focused content; equip Sales and CX teams; enable partner ecosystem.
Seniority
Director, hands-on IC with team leadership
