Product Marketing Strategy Manager
Core
Shape and deliver marketing strategies to drive product awareness, customer engagement, and business growth for employee benefits products.
Role type
Product Marketing Strategy Manager
Builds
Product positioning, messaging, and go-to-market initiatives for employee benefits products
Domain
Employee benefits / Insurance
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, product positioning, campaign development, customer insights analysis, cross-functional collaboration, data-driven decision making
Preferred skills
People management or leadership experience
Technologies
None stated
Responsibilities
Develop and deliver product marketing strategies supporting customer acquisition, engagement, and retention; Create compelling product positioning and messaging; Support planning and execution of product launches and go-to-market initiatives; Collaborate with cross-functional teams including Product, Sales, and Customer Success; Use customer insights and market trends to inform marketing decisions; Develop marketing materials and campaigns; Monitor campaign and product performance to optimize results
Seniority
Individual Contributor