Marketing Assistant
Core
Externally-facing marketing role responsible for B2B lead generation, brand ambassadorship, and event coordination for a global ecommerce acceleration platform.
Role type
Marketing Assistant (Lead Generation & Brand Ambassador)
Builds
Pipeline of prospect brands for Pattern's ecommerce acceleration platform
Domain
Ecommerce, Global Marketplaces, B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Lead generation strategy, funnel tracking (MQLs to conversion), event planning and logistics, social media content creation, email marketing database management, PR coordination, CRM proficiency
Preferred skills
Experience in ecommerce or marketplaces, familiarity with Adobe Marketo, strong networking abilities
Technologies
Microsoft Office, Google Workspace, Adobe Marketo, LinkedIn, Meta (Facebook/Instagram)
Responsibilities
Own and report on lead generation across events, webinars, content, and email; Represent the brand at external events and webinars; Coordinate B2B event logistics and promotion; Support content creation for blogs, case studies, and whitepapers; Manage webinar registrations and follow-ups; Collaborate with PR agency on messaging and award applications
Seniority
Junior, hands-on IC
