Associate Director, Activation
Core
Lead a team of digital media professionals to plan, execute, and optimize performance-driven media campaigns across multiple channels.
Role type
Senior IC/Manager digital media activation lead
Builds
Performance media campaigns across paid search, social, programmatic, CTV, and DOOH
Domain
Digital marketing and media buying
Required skills
Team leadership and coaching, performance media strategy, cross-channel campaign execution, data analysis and insights, client partnership, platform expertise
Preferred skills
Innovation and process improvement, emerging media trends, operational excellence
Technologies
Paid search, paid social, programmatic display, connected TV, digital out-of-home, campaign management tools, analytics solutions
Responsibilities
Manage and mentor a team of 3-8 direct reports, oversee campaign development and optimization, translate data into actionable insights, build client and partner relationships, drive innovation in media workflows
Seniority
Senior, hands-on IC with people leadership