SEO Marketing Associate
Core
Lead SEO strategy and generative engine optimization (GEO) for FanDuel's sportsbook, casino, and marketing websites to drive organic traffic and AI platform visibility.
Role type
SEO Marketing Associate
Builds
Organic traffic, brand visibility, and AI platform citations for sports betting and iGaming products
Domain
iGaming / Sports Betting / Digital Marketing
Required skills
SEO fundamentals, keyword research, technical SEO, GEO/AEO strategy, content optimization, data analysis, project management
Preferred skills
AI search optimization, app store analytics, HTML/CSS/JavaScript, structured data markup, A/B testing, sports/gaming industry knowledge
Technologies
SEMrush, Ahrefs, Screaming Frog, Google Search Console, Jira, Trello, Asana
Responsibilities
Lead SEO strategy for FanDuel's websites, conduct keyword and competitive research, partner with writers to optimize content, manage content calendars, audit technical SEO elements, develop GEO and AEO strategies, build and track visibility in AI platforms, monitor performance using analytics tools, collaborate on technical SEO initiatives
Seniority
Mid-level, hands-on IC