Director, Paid Media
Core
Lead media buying operations, strategy, and team management for large brands across paid social, SEM, and biddable platforms.
Role type
Senior IC media director (paid media buying)
Builds
Sophisticated media investment strategies and omnichannel media plans for large brands
Domain
Digital advertising and media buying
Required skills
Large-scale media buying proficiency, analytics and attribution, team leadership, strategic planning, stakeholder management, performance marketing
Preferred skills
Emerging media technologies, portfolio brand management, innovative partner identification
Technologies
Paid social platforms, SEM platforms, analytics and attribution systems
Responsibilities
Oversee media buyers/planners and provide mentorship, act as key contact for clients and platform partners, develop media investment strategies, create media plans and presentation materials, collaborate on omnichannel strategies, establish internal policies on agency partnerships, manage senior leadership communications, forge new client relationships
Seniority
Senior, hands-on IC