Marketing Manager (Brilliant Harvest)
Core
B2B marketing manager driving market presence, lead generation, and sales enablement for an AI equipment platform serving dealerships and farmers.
Role type
Marketing Manager (B2B SaaS/Equipment)
Builds
Marketing content, digital presence, sales enablement materials, and event programs for equipment dealerships.
Domain
Agriculture/Heavy Equipment (B2B SaaS)
Deliverable
product features
Required skills
B2B marketing strategy, content creation (written/visual), SEO & paid search management, social media management, event planning, HubSpot administration, AI tool fluency, lead generation
Preferred skills
Experience in equipment dealership environment, podcast production, press relations
Technologies
HubSpot, Brevo, Canva, Google Ads, GA4, Tag Manager, Search Console, LinkedIn, YouTube, Claude
Responsibilities
Manage organic and paid search performance; create and manage social media channels; write and distribute press releases; organize industry events and dealership training; build marketing kits for dealerships; manage HubSpot and lead generation campaigns; create customer case studies and testimonials.
Seniority
Mid-Senior, hands-on IC