Director, Creative (Copy/Art)
Core
Own verbal and visual direction for a large global account, bridging brand storytelling and performance marketing to drive ROI.
Role type
Senior IC creative director (copy/art)
Builds
Brand campaigns, always-on social, product launches, and lifecycle work for global clients
Domain
Marketing / Advertising / Brand Strategy
Required skills
Brand voice system design, performance campaign strategy, art direction critique, team leadership, scalable workflow creation, AI-assisted creative workflows, cross-functional partnership, C-suite client consulting
Preferred skills
Global account management, multi-market operations, emerging trend identification
Technologies
AI-assisted creative tools
Responsibilities
Establish vision for multidisciplinary teams; own brand voice system and editorial standards; lead strategy and execution of performance-driven campaigns; run concurrent workstreams across brand, social, and product; partner with Strategy, Media, and Analytics; build scalable creative systems and review frameworks; lead high-value pitches; manage writers and art directors; act as final creative authority on key deliverables
Seniority
Director, hands-on IC with team leadership