[쿠팡] 로켓그로스 마케팅 스페셜리스트 (1년 계약직)
Core
Planning, executing, and continuously improving communication campaigns to onboard sellers and drive GMV growth on Coupang's Rocket Growth platform.
Role type
Senior Go-To-Market Marketing Specialist
Builds
Seller onboarding and growth initiatives via multi-channel campaigns
Domain
E-commerce / Marketplace
Deliverable
product features
Required skills
Go-To-Market strategy, CRM management, multi-channel campaign execution, stakeholder coordination, project management, data analysis, documentation
Preferred skills
English communication, marketplace/e-commerce experience, driver/seller ecosystem collaboration, lifecycle marketing, advanced data analytics
Technologies
Wing app, CRM, Push notifications, Email, SMS, In-app messaging, Website, Customer support channels
Responsibilities
Develop and execute communication strategies for new features, policy updates, incentive programs, and growth initiatives; Manage cross-functional collaboration with Product, Operations, Marketing, Legal, and Support teams; Design communication journeys to boost awareness, adoption, retention, and engagement; Analyze campaign performance to provide insights and reports.