Associate Manager, Brand Marketing
Core
Develop and execute retail marketing strategy across new and existing markets to drive traffic and engagement through localized in-store experiences, events, and activations.
Role type
Associate Manager, Brand Marketing (Retail)
Builds
Localized in-store experiences, events, activations, and retail marketing programs for Reformation stores.
Domain
Fashion retail / Sustainable fashion
Deliverable
product features
Required skills
Retail marketing strategy, budget management, vendor relationship management, event planning, cross-functional partnership, project management, data analysis, creative collaboration, new store launch support, industry benchmarking
Preferred skills
Retail marketing experience, travel to stores
Technologies
Microsoft Word, PowerPoint, Excel, Asana
Responsibilities
Organize and maintain retail marketing team tools including budgets and calendars; Develop and execute local/regional marketing initiatives; Partner with Retail HQ and field teams to ensure consistent execution; Establish relationships with local marketing partners and vendors; Manage stores monthly and seasonal events and VIP programs; Support new store opening marketing strategies; Track effectiveness of initiatives and report results.
Seniority
Mid-level, hands-on IC