Senior Growth Marketing Manager
Core
Spearhead digital advertising strategy and execution to drive efficient B2B client acquisition and revenue growth, with a strong emphasis on Google search engine marketing (PPC).
Role type
Senior Growth Marketing Manager (Performance Marketing)
Builds
Digital advertising campaigns and performance marketing plans for B2B clients
Domain
B2B E-commerce / Performance Marketing
Required skills
B2B Google Ads (PPC) strategy, performance marketing execution, A/B testing, data analysis, AI tool integration, cross-functional collaboration
Preferred skills
High-growth SaaS experience, Salesforce list creation, 6sense usage, advanced analytics interpretation
Technologies
Google Ads, Google Analytics, Google Tag Manager, Facebook Business Manager, Salesforce, Looker Studio, Tableau, Domo, ChatGPT, Microsoft Copilot, Claude
Responsibilities
Develop and execute performance marketing plans for B2B Google PPC; manage daily account responsibilities for Google Ads including keyword bids and budget caps; monitor KPIs (CTR, conversion rate, CPA, ROAS) and optimize campaign performance; conduct A/B and multivariate testing on ad variations and targeting; build analytics dashboards and prepare performance reports for stakeholders; embed AI into campaign planning and reporting workflows.
Seniority
Senior, hands-on IC
