Associate Manager, Integrated Marketing - Strategic Bets
Core
Develop integrated marketing strategies for 2-3 key strategic consumer bets (delivery and non-delivery use cases) to drive new customer acquisition and profitability.
Role type
Associate Manager, Integrated Marketing (Strategic Bets)
Builds
Integrated marketing campaigns and GTM deployment for new consumer use cases
Domain
Food delivery / On-demand logistics
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional alignment, data-driven goal setting, campaign performance tracking, creative brief writing, GTM deployment, stakeholder management, ambiguity navigation, AI tool proficiency
Preferred skills
MBA, experience with CRM and paid media, experience with analytics tools
Technologies
AI tools (Claude, ChatGPT), CRM, paid media platforms, analytics tools
Responsibilities
Oversee integrated marketing strategy for strategic bets, write creative/strategic briefs, drive cross-functional alignment, deliver impact reporting, optimize campaigns for profitability and volume, provide regular status updates to stakeholders
Seniority
Associate Manager, hands-on IC