Performance Marketing Analyst
Core
Develop and execute paid marketing strategies to generate leads and qualified demo requests for a B2B SaaS usage-based pricing platform.
Role type
Performance Marketing Analyst
Builds
Paid marketing campaigns (LinkedIn Ads, Google Ads) and optimized landing pages
Domain
B2B SaaS, Subscription Economy, Usage-based pricing
Required skills
B2B SaaS paid marketing, demand generation, LinkedIn Ads, Google Ads, marketing analytics, funnel dynamics, attribution modeling, conversion optimization, budget management, project management, data analysis
Preferred skills
Marketing automation tools, CRM (Salesforce, Marketo, Demandbase), billing/pricing software experience, Figma
Technologies
LinkedIn Ads, Google Ads, Google Analytics, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase, Figma
Responsibilities
Develop comprehensive paid marketing strategies, create and optimize campaigns across multiple platforms, manage campaign budgets, track and analyze full-funnel metrics, create dashboards for CAC/CPL/ROI, implement attribution modeling, manage marketing automation and CRM systems, document results and improve campaign standards
Seniority
Mid-level (3-5 years experience)
