Principal Strategist, Ad Measurement
Core
Own advanced measurement strategy and performance validation in the Connected TV (CTV) ecosystem, shaping how customers and internal teams evaluate marketing outcomes.
Role type
Principal Strategist, Ad Measurement
Builds
Measurement credibility, product capabilities, and scalable best practices for CTV advertising
Domain
AdTech / Connected TV / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Incrementality testing, lift studies, attribution, experimental design, performance validation, go-to-market strategy, product roadmap input, external vendor management, complex data interpretation
Preferred skills
CTV ecosystem familiarity, AdTech/MarTech background, MMM expertise
Technologies
CTV platforms, AdTech measurement tools, experimental frameworks
Responsibilities
Design and interpret customer measurement approaches; translate complex results into actionable business insights; lead enablement on measurement rigor; contribute insights to product strategy; define advanced measurement solutions with engineering; resolve complex post-launch measurement challenges
Seniority
Principal, strategic authority & cross-functional leadership
