Manager - Affiliate Marketing & KOL Management
Core
Owns affiliate strategy and grows the programme for brand partners by managing KOL and affiliate relationships to enhance brand visibility, engagement, and sales.
Role type
Manager, affiliate and KOL marketing
Builds
Performance-driven affiliate and KOL programmes across social commerce channels (TikTok, Lazada, Shopee)
Domain
E-commerce / Social Commerce / Beauty & Personal Care
Required skills
Affiliate strategy, KOL management, social commerce, data analytics, budget management, campaign execution, compliance monitoring, stakeholder management, content optimization, recruitment
Preferred skills
Beauty/FMCG brand experience, existing creator network, TikTok Shop expertise
Technologies
TikTok, Lazada, Shopee, Microsoft Office, Google Sheets, Google Slides
Responsibilities
Develop and execute affiliate strategies for each market; Set affiliate programme structure including commission tiers and incentives; Identify and recruit influencers and content creators; Build and maintain a healthy affiliate pipeline; Collaborate with affiliates to create and optimize content; Run affiliate-driven LIVE selling programmes; Monitor affiliate quality and compliance; Track and analyze affiliate performance metrics; Own the affiliate commission and incentive budget; Identify and manage KOL relationships; Develop and implement marketing campaigns with KOLs; Prepare detailed campaign briefs to KOLs; Review and analyze KOL content for brand alignment; Manage and allocate budgets for KOL campaigns; Compile reports and provide insights to optimize future strategies
Seniority
Manager, strategic ownership & team guidance
