Director, Data Strategy & Analytics, Retail
Core
Lead data strategy and analytics for a portfolio of Retail marketing clients, translating complex insights into strategic opportunities to enhance media program optimization and client partnerships.
Role type
Senior IC Director of Data Strategy & Analytics
Builds
Actionable measurement roadmaps, client-specific measurement programs, and internal technology platform (Kip) development
Domain
Retail media networks, paid digital media, and data-driven CRM
Deliverable
production ML models
Required skills
Retail measurement expertise, advanced analytics and modeling, data infrastructure management, adtech targeting and measurement, client relationship management, team leadership, strategic communication
Preferred skills
Amazon Marketing Cloud experience, AI/ML application, forecasting and LTV modeling
Technologies
Google Marketing Platform, Meta, LinkedIn, Amazon Advertising, Walmart Connect, Target Roundel, Amazon Marketing Cloud, LiveRamp, ETL tools, CDPs
Responsibilities
Manage senior client stakeholders and act as escalation point for data matters; Develop comprehensive Retail-focused measurement strategies; Guide the evolution of the internal technology platform; Mentor staff across multiple disciplines; Shape department approach to Retail analytics for new business growth
Seniority
Senior, hands-on IC with team leadership
