Growth Marketing Manager
Core
Manage and optimize performance marketing campaigns across multiple digital channels to drive lead and pipeline generation for an AI-native ERP platform.
Role type
Growth Marketing Manager (Performance Marketing)
Builds
Performance marketing campaigns, attribution tracking, and conversion optimization for DualEntry's AI-native ERP.
Domain
Fintech / AI / Enterprise Software
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital campaign management, multi-channel ad optimization, budget scaling, A/B testing, cohort analysis, customer segmentation, conversion tracking, attribution modeling
Preferred skills
Programmatic advertising, podcast/CTV ad setup, creative iteration, sales-marketing alignment
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Instagram, YouTube, Reddit, X
Responsibilities
Run and optimize campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X; Test 10+ new ad concepts per week; Stand up new channels (programmatic, podcast ads, CTV); Own performance reporting from top-of-funnel through lead generation; Set up conversion tracking and attribution; Optimize campaigns, audiences, and creative strategy to improve ROAS; Conduct A/B testing, cohort analysis, and customer segmentation.
Seniority
Mid-Senior, hands-on IC
