CDD - Brand & Communication Senior Manager - (M/F/X)
Core
Implement Demand Generation communication strategy and roadmap, owning conception and supervision of brand campaigns (online/offline), social media, PR, and events to increase campaign efficiency and reflect brand positioning.
Role type
Senior Brand & Communication Manager (Demand Generation)
Builds
Brand campaigns, social media activities, PR & events, influencer partnerships
Domain
B2C eCommerce / Food delivery
Deliverable
product features
Required skills
Brand strategy, campaign management, stakeholder management, project management, performance analysis, team leadership, creative direction
Preferred skills
B2C scale-up experience, agency management, data-driven optimization
Technologies
Social media platforms, PR tools, analytics platforms
Responsibilities
Develop and execute demand generation brand activities; manage local communication team and external agencies; coordinate with global brand teams and local marketing units; analyze campaign performance and generate insights; align on international campaign implementation.
Seniority
Senior, hands-on IC with management responsibilities