Performance Marketing Strategist (Paid Media + AI)
Core
Managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools to analyze performance and implement campaign changes for client growth.
Role type
Freelance performance marketing strategist (paid media + AI)
Builds
Paid acquisition campaigns and growth strategies for external clients
Domain
Digital marketing, performance media, AI-driven analytics
Deliverable
client delivery
Required skills
Google Ads management, Meta Ads management, paid media strategy, AI tool integration (Claude, ChatGPT, prompt engineering), campaign performance analysis, client advisory
Preferred skills
GA4, Google Merchant Center, tracking setup, dashboarding
Technologies
Google Ads, Meta Ads, Claude, ChatGPT, Codex, GA4, Google Merchant Center
Responsibilities
Manage and optimize Google Ads and Meta/Facebook Ads accounts; Develop and implement paid acquisition strategies; Review and validate AI-generated recommendations; Analyze campaign performance; Advise clients on marketing and growth strategy; Collaborate with technical specialists on analytics and tracking.