Manager, Strategy & Activation
Core
Lead client strategy and activation across digital performance channels, serving as the primary strategic partner for clients to drive measurable business outcomes.
Role type
Manager, Strategy & Activation
Builds
Client campaign strategies and performance marketing activations
Domain
Digital Marketing / Performance Media
Required skills
Strategic planning, client relationship management, performance marketing, campaign optimization, data analysis, team leadership, presentation skills
Preferred skills
Digital media planning, attribution methodologies, audience targeting, innovative problem solving
Technologies
Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk, Excel
Responsibilities
Serve as strategic lead across Paid Social, Programmatic/Display, Paid Search, Online Video; Act as primary point of contact for clients; Partner with clients to understand business goals and KPIs; Lead campaign strategy, planning, activation, and optimization; Oversee campaign execution with internal teams; Monitor and manage campaign performance and reporting; Lead client status meetings and strategic planning sessions; Manage and mentor a team of 1-3 analysts; Drive operational excellence and process improvements
Seniority
Manager, hands-on leadership