Senior Data Analyst
Core
Senior Data Analyst specializing in digital marketing campaign performance, strategy, and optimization to increase yield and support media partner relationships.
Role type
Senior IC data analyst (performance marketing)
Builds
Actionable analytical plans and insights to improve business performance and campaign outcomes
Domain
Digital media, performance marketing, data analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, Tableau, data visualization, predictive analysis, market segmentation, competitive analysis, automation, abnormality detection
Preferred skills
Enterprise data automation experience
Responsibilities
Analyze data sources to inform business decisions, develop analytical tools and automate business processes, solve complex business problems to identify growth opportunities, communicate insights and deliver actionable improvement plans
Seniority
Senior, hands-on IC
