VP, Engagement Strategy
Core
Defines how audience insight, behavioral science, content, media, CRM, and technology work together across the customer journey to turn brand strategy into connected omnichannel engagement.
Role type
VP, Engagement Strategy (Senior Leader)
Builds
Omnichannel engagement architectures, activation roadmaps, and strategic journeys for pharmaceutical and life science clients.
Domain
Healthcare / Life Sciences / Marketing Strategy
Deliverable
product features
Required skills
Omnichannel strategy, behavioral science, audience segmentation, CRM strategy, content strategy, measurement frameworks, client leadership, strategic storytelling, regulatory compliance knowledge
Preferred skills
Global-to-local strategy translation, advanced segmentation, dynamic personalization, AI-enabled planning, capability building
Technologies
CRM, Marketing Automation, Digital Platforms, Social Media, Field Engagement Tools
Responsibilities
Lead audience-centered omnichannel strategies across HCP, patient, and payer audiences; Translate brand strategy into engagement architectures and activation roadmaps; Define KPI frameworks and closed-loop optimization approaches; Serve as trusted strategic partner to senior clients and lead executive presentations; Manage and mentor engagement strategists.
Seniority
VP, Strategic Leadership