UK Brand Partnerships Manager
Core
Lead end-to-end marketing strategy and execution for co-marketing advertiser experiential programs and physical brand activations, bridging Consumer Marketing and Global Sales Org.
Role type
Senior IC brand partnerships manager (experiential/IRL)
Builds
Co-marketing experiential programs (IRL activations) and Advertiser Co-Marketing Brand Toolkit
Domain
Consumer marketing, brand partnerships, experiential events
Required skills
end-to-end marketing strategy, experiential program leadership, agency oversight, cross-functional alignment, commercial partnership development, brand safety governance, brief-writing
Preferred skills
AI tool utilization, stakeholder management, creative review
Technologies
AI tools
Responsibilities
Lead end-to-end marketing strategy, briefing, and execution for co-marketing advertiser experiential programs and physical brand activations from concept to launch; Manage the UK Advertiser Co-Marketing Brand Toolkit workstream, evaluating GSO intake submissions, enforcing media minimums, and approving co-branded assets; Partner closely with GSO to identify target advertisers, build commercial brand partnership packages, and co-deliver pitches; Act as brand guardian, ensuring all activations meet strict brand safety, audience fit, and IP usage guidelines; Oversee external experiential, creative, and production agencies to keep activations on timeline and budget; Lead cross-functional (XFN) alignment across Creative Strategy, Insights, Editorial, Product, Legal, and PR.
Seniority
Senior, hands-on IC
