Senior Analyst, Demand Generation - Paid Social
Core
Build, launch, and optimize global paid social and programmatic campaigns to drive full-funnel growth for enterprise clients.
Role type
Senior Demand Generation Analyst (Paid Media)
Builds
Global paid media campaigns across social and programmatic channels
Domain
B2B Marketing / Demand Generation
Required skills
Paid social campaign management, Programmatic advertising, Account-based marketing (ABM), Data-driven optimization, CRM management, Web analytics
Preferred skills
Emerging platform experience, CTV/OLV expertise, Intent data utilization
Technologies
LinkedIn, Meta, X, Reddit, DV360, The Trade Desk, StackAdapt, 6sense, Demandbase, Terminus, Salesforce, Marketo
Responsibilities
Build and optimize campaigns across paid social and programmatic platforms, Manage account-based audiences and suppression lists, Optimize budget pacing and allocation, Design and report on campaign tests, Partner with cross-functional teams for lead flow and compliance
Seniority
Senior, hands-on IC
