Vice President, Measurement (Analytics)
Core
Strategic lead for the analytics function in the New York office, driving company-wide growth, standardizing reporting, and building measurement infrastructure.
Role type
Senior leadership analytics strategist (VP)
Builds
Strategic analytics vision, standardized dashboards, cross-account cohort measurement infrastructure, and organic reporting structures.
Domain
Media agency, digital advertising, analytics, and measurement
Required skills
Strategic visioning, cross-functional leadership, advanced analytics methods (descriptive statistics, predictive methods, machine learning, multi-touch attribution, MMM, cross-device measurement, A/B testing, incrementality testing), media channel expertise (Search, Display, Email, Contextual, Social), relational databases (SQL, AWS, Snowflake, Azure, GBQ), third-party research partner management (GfK, Nielsen, comScore), ad verification tools (IAS, Moat), executive communication, complex project framework development.
Preferred skills
Experience leading cross-functional initiatives, ability to command executive audiences, adaptability to new techniques and technologies.
Responsibilities
Develop strategic vision for the analytics function, collaborate on global creative and strategy insights, contribute to agency leadership on client priorities, standardize dashboarding and reporting, build relationships with data partners, oversee team career development, own organic reporting structure, build cross-account measurement infrastructure, execute media/strategy/creative measurement POV, reinforce company-wide analytics mindset.
Seniority
Executive (VP), strategic leadership & mentorship
