Director, SEO + AEO
Core
Lead strategic vision for SEO and Answer Engine Optimization (AEO) to drive client visibility in traditional search and AI-generated answers.
Role type
Senior leadership IC (Director of Organic Search)
Builds
Organic search strategies, AI-optimized content, and structured data for LLM platforms
Domain
Digital Marketing / Search Engine Optimization / AI Search
Required skills
SEO strategy, AEO, technical SEO, local SEO, data analytics, team leadership, cross-functional collaboration, AI tooling, algorithm tracking
Preferred skills
Generative AI experimentation, enterprise SEO platforms, multi-language SEO frameworks
Technologies
Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, Conductor
Responsibilities
Lead and mentor organic search managers; define overarching SEO & AEO strategy; analyze performance data and translate to strategy; collaborate with media, content, and engineering teams; present strategy to senior client stakeholders; lead technical SEO programs; experiment and scale AEO strategies; drive local SEO; implement AI-powered automation; track algorithm updates.
Seniority
Senior, hands-on IC with leadership responsibilities