Lead Product Adoption Strategist, SMB
Core
Own end-to-end SMB product adoption motion for Reddit Ads, driving revenue growth by identifying high-potential accounts, building scaled programs, and shaping vertical strategy.
Role type
Senior Product Adoption Strategist (SMB)
Builds
Scaled adoption programs, reporting cadences, training, and vertical strategies for SMB advertisers and eCommerce partners.
Domain
Digital Advertising / SMB / Performance Marketing
Deliverable
product features
Required skills
Digital advertising strategy, cross-functional collaboration, data-driven strategy, scalable program building, performance advertising knowledge, strategic planning, stakeholder management, project management, communication, analytical skills
Preferred skills
SMB segment experience, eCommerce/partner-led growth experience, Shopify/WooCommerce platform knowledge, dashboard/reporting proficiency
Technologies
Reddit Ads, Shopify, WooCommerce
Responsibilities
Identify high-potential SMB account opportunities and partner with Sales to increase adoption of priority ad solutions. Build scaled onboarding, reactivation, and milestone-based outreach programs for large SMB advertiser bases. Support SMB Sales teams across US and EMEA timezones. Own product adoption support for eCommerce partners (Shopify, WooCommerce) and identify activation/incentive opportunities. Define vertical strategy for SMB, including priority product solutions and clear points of view. Establish proactive reporting cadences for program metrics, revenue pacing, and vertical performance. Develop adoption plans for top-opportunity verticals/agencies, providing coaching and strategic guidance. Synthesize field feedback and advertiser insights into recommendations for Sales, PMM, and Product. Act as an internal advocate for SMB needs in cross-functional discussions. Design and deliver vertical-specific training, sales enablement, and office hours. Support SMB advertiser council programming to surface blockers and insights for roadmap decisions. Measure and communicate program effectiveness regarding adoption, activation, engagement, and revenue impact.
Seniority
Senior, hands-on IC