Manager, Marketing Operations - Ad Tech Lead
Core
Own the full signal path for Paid media, serving as the single technical owner across Tracking/Pixels, Program/Campaign, Audience/Conversions API, and Control Tower to ensure accurate campaign tracking and data flow.
Role type
Manager, Marketing Operations (Ad Tech Lead)
Builds
Paid media infrastructure, data pipelines, and tracking governance for Meta, Google, TikTok, and Bing ad platforms.
Domain
Ad Tech / Marketing Operations / Data Infrastructure
Required skills
Paid media infrastructure management, offline conversion tracking (Meta CAPI, Google Enhanced Conversions), marketing automation (Marketo), CRM systems (Salesforce), ETL tools (Hightouch), UTM governance, data pipeline management, cross-functional stakeholder communication.
Preferred skills
Cost efficiency metric ownership, value-based bidding implementation, B2B SaaS experience, CDP/data warehouse tools (Segment, Snowflake, BigQuery), SQL, TikTok integrations.
Technologies
Meta, Google, TikTok, Bing, ChatGPT, Marketo, Salesforce, Hightouch, Control Tower, Segment, Snowflake, BigQuery.
Responsibilities
Own event tracking and conversion signals across ad platforms; manage Marketo paid program setup and audience segmentation; manage CRM audience syncs and data pipelines; define and enforce UTM taxonomy and QA checklists; build and maintain launch playbooks for new vendors and channels; own Paid's coverage within Control Tower alerting suite; maintain data pipelines feeding performance dashboards; build and refresh CRM-based audience lists for suppression and retargeting.
Seniority
Manager, hands-on IC
