Senior Manager, Digital Demand Generation, Security
Core
Lead digital pipeline generation and demand generation for the Security business, building a scalable engine for qualified opportunities.
Role type
Senior Manager, Digital Demand Generation (Security)
Builds
Repeatable, scalable digital demand engine and integrated Security campaigns
Domain
B2B Cybersecurity / Enterprise SaaS
Required skills
B2B digital/demand generation strategy, paid media management, budget allocation, funnel analysis, account-based marketing, campaign orchestration, data-driven optimization
Preferred skills
Agency experience, cybersecurity/identity domain knowledge, regulated industry marketing, sophisticated ABM execution
Technologies
Google Ads, LinkedIn Campaign Manager, Salesforce, marketing automation, web analytics, business intelligence tools
Responsibilities
Lead paid digital strategy across search, social, display, and programmatic channels; Manage digital media investment and reallocate budget based on performance; Build integrated campaign components including channel mix, sequencing, and offers; Lead digital activation for account-based programs; Develop and execute virtual programs like webinars; Partner with Product Marketing, Content, and Sales on pipeline progression; Analyze performance data to drive optimization and investment decisions; Maintain a rigorous test-and-learn program across channels and creative.
Seniority
Senior Manager, hands-on individual contributor with potential to build a team