Senior CRM Manager - Transformation (all genders)
Core
Design, launch, and scale a CRM self-service model enabling local marketing and product teams to reach customers via push notifications, in-app messaging, and emails using AI-native tools.
Role type
Senior IC CRM Transformation Manager
Builds
Self-service CRM environment, agent guardrails, and operational playbooks for local teams
Domain
Consumer goods / Marketing Technology / AI
Deliverable
production ML models
Required skills
Program management, CRM operations (Iterable), AI application in workflows, user training, process design, stakeholder alignment
Preferred skills
Agile/sprint experience, documentation expertise, ambiguity tolerance
Technologies
Iterable, AI/LLMs, Push notifications, In-app messaging
Responsibilities
Lead end-to-end self-service rollout, shape future CRM platform with Product/Engineering, steer CRM Agents, build frameworks and playbooks, enable teams via training, define performance reporting, scale new use cases, modernize processes with AI, influence product roadmap
Seniority
Senior, hands-on IC