Integrated Marketing Specialist (Offline Focus)
Core
Plan and execute offline marketing activations (pop-up stores, brand experiences, events, partnerships) to bridge physical touchpoints with online app conversion for Coupang in Taiwan.
Role type
Senior Integrated Marketing Specialist (Offline Focus)
Builds
Offline marketing activations and brand experiences
Domain
E-commerce / Retail
Deliverable
product features
Required skills
Offline event planning, Agency management, Data-driven ROI analysis, Cross-functional collaboration, Budget management, English communication
Preferred skills
E-commerce/Retail/FMCG experience, O2O strategy, OOH experience, Partnership negotiation
Technologies
None stated
Responsibilities
Plan and execute offline marketing projects from scratch; Manage external agencies and vendors; Track and optimize campaign KPIs (traffic, app downloads, conversion); Collaborate with online growth and brand teams; Control project budgets and timelines.
