Integrated Campaigns Manager
Core
Lead integrated campaign strategies and playbooks for Stripe's stablecoin and crypto products (including Bridge), driving acquisition, engagement, and pipeline growth globally.
Role type
Senior Integrated Campaigns Manager (Fintech/Crypto)
Builds
Global campaign strategies, content assets, and multi-channel activations for crypto and stablecoin products
Domain
Financial Technology (Fintech) / Cryptocurrency / Digital Payments
Deliverable
product features
Required skills
Integrated campaign strategy, global cross-functional leadership, B2B marketing, market and audience insight, analytics and performance measurement, multi-channel execution, content strategy, stakeholder influence
Preferred skills
Fintech industry knowledge, crypto/cryptocurrency marketing experience, growth tech company background, product campaign experience
Technologies
Digital, web, email, online events, direct mail, social, sales plays
Responsibilities
Own overall campaign strategy and plan for stablecoin and crypto products; partner with comms, product marketing, and sales teams to define and implement campaigns; work with regional marketing to ensure local relevance; deliver campaigns via multi-channel tactics; develop campaign materials and content sets; track, analyze, and report on campaign performance metrics; act as an expert for the audience to shape industry campaign strategies
Seniority
Senior, hands-on IC