Senior Brand Manager
Core
Architect end-to-end global brand strategies and lead complex campaign planning for VALORANT's core PC and Console ecosystem, including major Episode/Act beats, Agent launches, and competitive events.
Role type
Senior Brand Manager (Live-Service Gaming)
Builds
Global brand campaigns, player journey designs, and multi-platform publishing initiatives for a live-service FPS game.
Domain
Gaming / Entertainment / Live-Service FPS
Deliverable
product features
Required skills
Global brand strategy, campaign planning, creative stewardship, cross-functional leadership, budget management, KPI definition, player journey design
Preferred skills
VALORANT IP familiarity, multi-platform publishing (PC/Console/Mobile), live-ops experience, game development team collaboration
Technologies
None stated
Responsibilities
Define and drive end-to-end global campaign strategy and player journey design; Deliver decision-enabling campaign briefs and guide creative execution; Guide matrixed cross-functional teams and steward Regional Brand Leads; Establish campaign KPIs and synthesize audience data into actionable learnings; Manage publishing budgets and build full-year campaign roadmaps.
Seniority
Senior, hands-on IC