Senior Manager, Marketing Strategy
Core
Define customer segments, size markets, build business cases, and execute growth strategies for a 3D printing technology company.
Role type
Senior Manager, Marketing Strategy
Builds
Market growth strategies and business cases for new customer segments
Domain
Manufacturing / 3D Printing / B2B Technology
Deliverable
product features
Required skills
Customer segmentation, Market sizing, Strategic analysis, Data modeling, Executive partnership, Cross-functional collaboration
Preferred skills
Data analytics, Visualization tools (GBQ/SQL, Looker), Engineering/Manufacturing background, MBA
Technologies
GBQ, SQL, DataStudio, Looker
Responsibilities
Define customer segments and size markets to identify growth opportunities; Build business cases for winning specific segments; Structure analysis and build data-driven models to guide decisions; Partner with senior leaders to drive alignment across the business.
Seniority
Senior, hands-on IC
