Director I, Category Growth & Demand Programs (Rocket Growth)
Core
Lead strategic growth programs and demand generation for small and medium suppliers on Coupang's Rocket Delivery platform to maximize seller success and selection growth.
Role type
Director, Category Growth & Demand Programs
Builds
Scalable programmatic frameworks, promotional calendars, and demand generation toolkits for e-commerce sellers.
Domain
E-commerce, Retail, Growth Marketing
Deliverable
product features
Required skills
Full-funnel growth strategy, performance marketing, CRM, user lifecycle optimization, program management, data analysis, SQL, stakeholder management
Preferred skills
Master's degree in business fields, advanced Excel, technical program management in high-SKU environments
Technologies
SQL, Excel
Responsibilities
Architect growth programs to optimize pricing, conversion, and visibility; design annual promotion calendars and campaign strategies; pilot and scale innovative demand channels like KOL marketing; optimize playbooks based on promotion efficacy and ROI; partner cross-functionally with Product, Data Science, and Marketing teams.
Seniority
Director, strategic leadership with hands-on execution