Manager, Regional Marketing - NY
Core
Develop, manage, and execute New York regional marketing programming to accelerate growth in the cannabis market.
Role type
Manager, Regional Marketing
Builds
Regional marketing programs, event sponsorships, in-store events, promotions, and product launches
Domain
Cannabis retail and marketing
Deliverable
product features
Required skills
Strategic planning, budget management, cross-functional coordination, state regulation compliance, digital and printed creative customization, market trend analysis
Preferred skills
Team leadership, consumer marketing strategy, local cannabis market knowledge
Technologies
Microsoft Office Suite (Excel, Word, PowerPoint)
Responsibilities
Develop regional marketing priorities and strategies; coordinate and execute marketing programs including events and promotions; manage the master regional program calendar; customize creative templates for regional initiatives; monitor local competitive environment; develop processes to streamline marketing program development; ensure compliance with state cannabis regulations
Seniority
Manager, hands-on leadership
