Senior Strategist (Freelance)
Core
Senior strategist driving brand and consumer strategy for big brands in the China digital landscape, bridging brands and consumers through social media, content, and influencer strategies.
Role type
Senior Strategist (Freelance)
Builds
Holistic success measurement frameworks, content calendars, audience segmentations, and strategic rationale for creative teams and clients.
Domain
Digital marketing, social media, influencer marketing, China market
Deliverable
product features
Required skills
China digital landscape expertise, social media strategy, influencer management, content creation, audience segmentation, qualitative and quantitative research synthesis, strategic rationale articulation, deck creation
Preferred skills
4+ years experience in China media/creative agency, independent delivery, priority management, process ownership, internal collaboration, idea generation
Technologies
VaynerMedia tools, research platforms, digital architecture mapping
