Senior Marketing Manager II, Canada
Core
Own consumer marketing for Instacart in Canada, developing strategy and executing integrated campaigns, local content, and partnerships to drive brand and business growth.
Role type
Senior Marketing Manager (Consumer Marketing)
Builds
Instacart's brand and business presence in Canada
Domain
Grocery delivery / Consumer Tech
Deliverable
product features
Required skills
Brand marketing strategy, Integrated campaign execution, Cross-functional leadership, Canadian market expertise, Influencer program management, Budget management, Localization expertise
Preferred skills
Bilingual English/French, Québécois culture familiarity
Technologies
None stated
Responsibilities
Develop and gain executive alignment of the Canada marketing strategy; Execute the marketing strategy as the single DRI; Own Canada brand partnerships and agency relationships; Inform brand growth with consumer insights; Own the Canadian influencer program; Ensure culturally relevant and on-brand content; Own Canada monthly marketing budget tracking
Seniority
Senior, hands-on IC
