Manager, B2B Experiential Marketing
Core
Strategic B2B Event Marketing Manager driving growth through scalable event strategies, stakeholder orchestration, and measurable business impact.
Role type
Senior IC Marketing Manager (Strategy & Program Leadership)
Builds
B2B event programs, strategic roadmaps, and scalable operating models for business growth
Domain
Travel Technology / B2B Marketing / Event Strategy
Deliverable
product features
Required skills
Strategic planning, stakeholder management, program governance, data-driven decision making, commercial acumen, cross-functional leadership, project management, ROI analysis, ambiguity resolution
Preferred skills
B2B marketing, management consulting, strategy, PMO, business operations
Technologies
Dashboards, project management tools, analytics frameworks
Responsibilities
Translate commercial priorities into event strategies, develop annual roadmaps, define success metrics beyond attendance, lead large multi-workstream initiatives, build measurement frameworks, partner with sales and business development teams
Seniority
Senior, hands-on IC with strategic altitude
