Associate Marketing Manager - Dasher Engagement & Earnings
Core
Execute go-to-market plans and day-to-day campaign execution for Dasher earnings features and habituation programs to build trust and retention.
Role type
Associate Marketing Manager (Growth & Lifecycle)
Builds
In-app messaging, email, push notifications, and Dasher-facing communications for earnings and engagement features.
Domain
Food delivery / Gig economy / Consumer Marketing
Deliverable
product features
Required skills
Go-to-market execution, A/B testing support, campaign management, content writing, cross-functional coordination, data interpretation, project management
Preferred skills
SQL, Excel, customer research, UX partnership
Technologies
CRM, In-app messaging platforms, Excel, SQL
Responsibilities
Execute go-to-market plans for new and existing Earnings Experience and Habituation features; Support marketing experimentation (A/B tests) and translate results into recommendations; Own day-to-day execution of campaigns including content writing, QA, and launch coordination; Partner with Product and Analytics to track adoption and engagement metrics; Support customer research to understand Dasher sentiment; Prepare materials for cross-functional business reviews.
Seniority
Mid-level, hands-on IC