Senior Product Marketing Manager, Instacart+
Core
Own the full go-to-market strategy for Instacart+, a grocery delivery membership program, driving acquisition, retention, and lifecycle engagement for high-value customers.
Role type
Senior Product Marketing Manager (Membership/Subscription)
Builds
Instacart+ membership program positioning, messaging, and lifecycle strategies
Domain
Grocery delivery / Consumer tech / Subscription services
Deliverable
product features
Required skills
GTM strategy for subscription/membership programs, lifecycle marketing, member acquisition and retention, product roadmap influence, multi-channel campaign execution, data-driven messaging, stakeholder management
Preferred skills
Marketplace or two-sided platform experience, tiered benefits mechanics, member research, mentoring PMMs, grocery/CPG retail marketing
Technologies
A/B testing, metrics dashboards, email, push notifications, in-app messaging, paid media
Responsibilities
Define differentiated positioning for Instacart+; build messaging and lifecycle programs for member value; partner with growth teams to convert trial users; bring member insights into product roadmap; own GTM plans for new feature launches; develop POV on subscription landscape
Seniority
Senior, hands-on IC