Principal Product Marketing Manager - AI Innovation
Core
Own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed.
Role type
Principal Product Marketing Manager (AI Strategy & Narrative)
Builds
Tier 1 launches for flagship AI releases that establish category leadership and earn analyst/press attention
Domain
B2B SaaS / Marketing Automation / AI Customer Engagement
Deliverable
product features
Required skills
AI narrative definition, technical translation of AI models/agentic workflows, Tier 1 launch ownership, market intelligence research, executive-level storytelling, adoption lifecycle messaging
Preferred skills
Martech experience, AI-native product marketing, agentic system marketing, using AI tools for creative research and content development
Technologies
Nova Intelligence, agentic workflows, data/orchestration architecture
Responsibilities
Define and evolve Iterable's overarching AI point of view; Translate deep technical understanding of AI into customer value; Craft bold, narrative-driven messaging for Tier 1 launches; Conduct ongoing research into AI market trends and competitive positioning; Drive customer adoption and expansion of AI capabilities through lifecycle messaging
Seniority
Principal, strategic peer to senior Product and GTM leaders