Senior Social Media Associate
Core
Protect and defend Airbnb's brand reputation on social media while managing the India market's social presence, including listening, insights, and crisis response.
Role type
Senior Social Media Associate (Crisis & Reputation)
Builds
Brand reputation protection, social listening insights, and community engagement for Airbnb India.
Domain
Hospitality / Social Media Crisis Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Social listening, crisis management, social media publishing, data synthesis, cross-functional collaboration, operational excellence, social investigation
Preferred skills
Knowledge of India social landscape, experience with Sprinklr, CRM tools, Indian languages
Technologies
Sprinklr, Instagram (Reels/Stories), internal CRM tools
Responsibilities
Monitor emergent issues across social media channels, own day-to-day social listening for the India market, provide publishing support for @airbnbindia, support community engagement and sentiment tracking, draft copy and publish content across channels, assist with developing playbooks and measuring campaign effectiveness, support local APAC teams with reputational flagging and management.
Seniority
Senior, hands-on IC