Community Manager
Core
Managing and growing H&M's online community across social and digital channels to build brand affinity and drive customer engagement.
Role type
Community Manager (Social Media & Digital Engagement)
Builds
Digital community interactions and brand conversations across social platforms
Domain
Fashion retail / Consumer goods / Social media marketing
Deliverable
product features
Required skills
Social media platform management, social listening, sentiment analysis, community management tools, data analysis, stakeholder management
Preferred skills
Cultural trend analysis, real-time engagement, cross-functional collaboration
Technologies
Social listening tools, sentiment analysis tools, community management platforms
Responsibilities
Manage day-to-day community engagement across social media platforms and digital channels, Monitor conversations and trends to identify brand participation opportunities, Develop and maintain a consistent brand voice, Provide community insights and audience feedback to internal stakeholders, Use sentiment analysis tools and performance data to optimise engagement strategies, Collaborate with marketing and customer service teams to ensure a seamless customer journey
Seniority
Mid-level (3-5 years experience)