Performance Marketing Manager
Core
Develop and execute performance-led digital marketing strategies to drive customer acquisition, engagement, conversion, and retention across retail brands.
Role type
Performance Marketing Manager
Builds
Paid search, paid social, display, programmatic, and affiliate campaigns for retail brands
Domain
Retail / Digital Marketing
Required skills
Performance marketing strategy, paid search, paid social, display advertising, programmatic advertising, affiliate marketing, media budget management, data-driven optimization, stakeholder management, analytics and reporting, testing and experimentation
Preferred skills
Retail, convenience, loyalty, or customer-focused marketing experience
Technologies
Google Ads, Meta, Google Analytics, Looker Studio
Responsibilities
Develop and execute performance marketing strategies aligned to business objectives; Lead planning, implementation, and optimization of campaigns across paid channels; Monitor campaign performance and leverage data to improve ROI; Manage and optimize media budgets; Deliver actionable reporting and insights; Partner with internal stakeholders to deliver integrated campaigns; Manage relationships with media agencies and technology providers; Drive testing and experimentation programs; Support annual planning and budgeting; Ensure compliance with privacy and regulatory requirements