Marketing Manager (Content and Organic Growth)
Core
Building organic growth into a strong acquisition engine by growing leads and revenue through AI search, customer referrals, and content-driven campaigns.
Role type
Senior IC marketing manager (organic growth & content)
Builds
Organic acquisition channels, content strategy, referral programs, and conversion optimization
Domain
B2B Energy / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO, GEO/AEO strategy, content strategy, digital journey mapping, marketing automation, email marketing, data analysis, commercial mindset, leadership/mentoring
Preferred skills
AI search behavior expertise, proactive ideation
Technologies
Marketing automation platforms, SEO tools, content management systems
Responsibilities
Shape visibility across traditional and AI-driven search channels; lead customer referral program activation; own content and thought leadership strategy; optimize website conversion and nurture journeys; test and improve organic growth campaigns to drive qualified opportunities
Seniority
Senior, hands-on IC with mentoring experience