Manager, Integrated Marketing
Core
Engine behind successful go-to-market execution, translating brand strategy and product messaging into integrated campaigns and customer-facing experiences.
Role type
Manager, Integrated Marketing
Builds
Integrated campaigns, launch plans, and customer-facing experiences for SimpliSafe home security products.
Domain
Home Security / B2C Marketing
Deliverable
product features
Required skills
Integrated campaign management, cross-functional orchestration, go-to-market activation, project management, stakeholder communication, launch enablement, performance tracking.
Preferred skills
Experience in product marketing, experience with owned and paid channels, ability to translate strategy into briefs.
Technologies
App, Ecomm, Analytics tools, Marketing Operations platforms.
Responsibilities
Coordinate cross-functional campaign deliverables and launch activities; Develop integrated campaign plans translating business priorities; Create launch enablement materials (messaging guides, toolkits); Manage day-to-day campaign operations and timelines; Serve as point of contact for campaign stakeholders; Track campaign metrics and identify improvement opportunities.
Seniority
Manager, hands-on IC
