Senior Director, Product Marketing
Core
Lead product marketing strategy and go-to-market execution for Application Performance Monitoring (APM), Digital Experience Monitoring (DEM), and Developer Tools.
Role type
Senior Director, Product Marketing (Second-line leader)
Builds
Full-funnel marketing strategies, product narratives, and high-performing product marketing teams for three distinct product portfolios.
Domain
SaaS Observability, Application Performance Monitoring, Developer Tools
Deliverable
product features
Required skills
Portfolio-level product marketing strategy, team leadership and management, go-to-market planning, executive communication, technical product mastery, business and financial acumen, organizational planning
Preferred skills
Experience in complex technical product portfolios, ability to translate technical concepts into business value, stakeholder alignment
Technologies
Infrastructure monitoring, application monitoring, developer tools, observability platforms
Responsibilities
Lead and develop Product Marketing organizations for APM, DEM, and Developer Tools; Own portfolio-level product marketing strategy using market and customer insights; Partner with C-level executives to shape product narratives and align positioning; Set go-to-market direction including launches, campaigns, and sales enablement; Build deep understanding of technical products and markets to guide team narratives; Establish culture of operational excellence and talent development.
Seniority
Senior Director, Second-line leader