Sr. Growth Marketing Manager
Core
Own and scale demand generation programs to turn target accounts into qualified pipeline for a global supply chain visibility platform.
Role type
Sr. Growth Marketing Manager (Demand Generation)
Builds
Demand gen campaigns, nurture programs, webinar execution, content syndication, and paid media strategies.
Domain
B2B SaaS / Supply Chain Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, Google Ads management, LinkedIn Ads management, campaign optimization, nurture campaign design, content syndication management, webinar program execution, data analysis for marketing, project management, copywriting
Preferred skills
Supply chain/logistics/transportation tech experience, AI agents experience, enterprise SaaS background
Technologies
Google Ads, LinkedIn Ads, AI tools
Responsibilities
Design and execute integrated marketing plans spanning paid, content, and lifecycle programs; manage always-on and campaign-specific nurture programs including email sends; own end-to-end execution for roughly half of the webinar program; draft first-pass content for demand gen campaigns; optimize Google Ads and LinkedIn Ads including keyword strategy and bid management; manage content syndication programs including vendor selection and lead handoff; partner with agency contractors for social media posts; align with marketing operations on reporting infrastructure and ROI tracking.
Seniority
Senior, hands-on IC